Rather than creating content just to please Google’s algorithm, your content should fulfill key user needs first. Headings are used to organize the information on your page into clear sections and subsections. These convey to readers the hierarchy of the page, but Google needs to know that too in order to understand its relevance to the keyword you’re targeting.

Include External Links

You can find these search terms with a tool like Semrush’s Organic Research. You want to give every image on your site a descriptive filename and alt text. This is why you want to drop your keyword somewhere in the first 100 words or so. First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before.

Chunk Your Content to Maximize Readability

On-page SEO involves optimizing various elements such as title tags, meta descriptions, header tags, and content to improve search engine rankings. By doing so, you can improve your website’s credibility, increase user engagement, and ultimately drive more conversions. For optimal technical image optimization, ensure images have descriptive filenames and alt tags, include target keywords, and are compressed to maintain faster page loading times.

This includes making sure that your URLs are discoverable by Google (and other search engine bots) so that they can be indexed. Without identifying crawl errors, your content won’t be discovered and will not rank. To implement schema markup, you can use Google’s SEO Anomaly Structured Data Markup Helper or JSON-LD, a lightweight linked data format that is easy for humans to read and write. In addition, adding these links specifically helps improve the flow of PageRank on your site. When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank. For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo.

• As your site grows, however, it’s critical to develop an internal linking process.
• Some types of images (like infographics) are also easier to share and can make your content more popular.
• Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable.
• Search engines still include your URLs in your overall score – they just don’t hold the same prominence they once did.
• Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently.

This involves identifying relevant, high-volume keywords while also considering long-tail keywords for more targeted traffic. But remember, although you want your website to rank on Google search, your user’s needs will always come first. For the best product page SEO, make sure that your online store is speedy, responsive, contains useful information, and has clear calls-to-action. This will lead to a fantastic user experience that’ll give customers the confidence to make a purchase from your store. To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started. From choosing the right keywords to writing effective product descriptions, these SEO best practices will get your online store off the ground.