Optimizing your site for mobile is essential because more than 50% of the Internet’s traffic comes from mobile devices. Google even uses a mobile-first approach for indexing websites. In most cases, smaller companies will focus on long-tail keywords or keywords with three to four words. For the best results, keep your meta description within 160 characters. Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show.

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• It helps Google to understand the structure and makes it easier to skim for readers.
• A common practice is to use the target keyword as close to the beginning of the title tag as possible.
• The first one is well structured and has an optimal length while the second is truncated and doesn’t even include the keyword “Wisconsin”.

Improved Credibility and Trust

Connect with the people in your neighborhood by optimizing your on-page local SEO. We discussed the importance of visual on-page assets on your page, now it’s time to examine their technical aspects more closely. On its own, this snippet of code probably isn’t going to have you shooting up SERP rankings. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results.

Google is becoming better at understanding what kind of results people want to see. Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time. Having too many long-lasting downtime periods has a negative impact on your SEO and traffic. Another thing you can do to improve the crawlability of your website is to make sure it has as few downtimes as possible.

The most popular example of off-page SEO is link building, which involves getting other websites to link back to your website. If you’re not sure whether schema markup is worth prioritizing for your page, search for your main target keyword in Google and look at the top results. If all or many are rich results, it’s probably worth adding it.

The Beginner’s Guide to SEO

So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar. One thing you really want to avoid doing is “keyword stuffing” – the process of stuffing a page with the same keyword in an attempt to manipulate a website’s search rankings. You can use a tool such as Ahrefs or SEMrush to conduct some keyword research before you continue optimizing your on-page content.

How to create SEO content

Off-page SEO may include link-building, social media marketing, guest posting, and influencer marketing. It may also include building backlinks, which are external links on third-party web pages that direct readers to your page. Off-page SEO strategies aim to bring external traffic to your website.

Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users. Google needs assistance in understanding the content of your images. When your images have clear titles and descriptions, they can rank for relevant keywords in Google Image Search. A SEO Anomaly good site structure helps Google (and users) understand your site and navigate your content.