You should be looking for keywords in the title tag and meta description during your SEO audit, as well. These show up in the search results and can give users and search engine crawlers context to what your page contains. Optimizing these with keywords can help boost your pages in the SERPs. Images not only add relevance to web pages, but also improve engagement, and can help with rankings. Additionally, Google Images is one of the largest search engines by itself in the world.

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Once you understand the value of ranking #1 for your target keywords, you can better estimate a budget and allocate the appropriate resources to accomplish your goal. It will also help prioritize and budget your tasks while ensuring a positive ROI from SEO as a marketing channel. Headings, together with paragraphs, bulleted lists, and other webpage structure elements, help create rich search results in Google.

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If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. For example, backlinks — or links to your site from other sites — are a key component of off-page SEO. When a site with a good reputation online includes a link to your site on one of their pages, they pass on some of the value of their site to yours. Your pages gain more value, and you have the potential for people to click the link on the other page and land on your website.

Step 7: Identify page update opportunities

Now that you’ve verified that all of your pages can be indexed, it’s time to search for branded keywords, which is the fourth step of our SEO audit checklist. That means you should look up phrases that include your brand name followed by your product or services. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).

An SEO audit looks at how well a website performs in search results to find areas that need work. It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality. An SEO audit also looks at outside variables like backlinks and rival tactics to identify areas for improvement. Making sure your website is optimized for users and search engines can help it rank better and attract more organic traffic.

• If a page has a robots.txt file with specific instructions inside, it may block Google and other search engines from indexing it.
• The robots.txt file, on the other hand, is a text file that allows you to specify how you would like your site to be crawled.
• You can also find broken URLs with backlinks in Site Explorer.
• For example, mobile shopping currently has 60% of the market, according to Datareportal’s 300-page study.

The dashboard offers instant access to reports, monitors, and analysis tools. Run a website crawler to get a technical SEO audit whether you are launching a site, moving your website, or looking for ways to improve search performance. It contributes to your site’s ranking and sends a signal to the user that they can trust your site. If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. Now you have to use it in your content if you aren’t already. (Well, almost there.) Most SEO audits take SEO Anomaly place on desktop, but doing a few quick mobile checks can make the difference between ranking or not.

Site audit tool from Ubersuggest audits your website against their in-depth 44-point SEO checklist to help you discover how well your site is optimized for search engines. SEOmator is a premium SEO audit tool which identifies a full list of technical or SEO issues within your website. It also gives you recommendations on how to fix each one of those issues so you can improve your search rankings in Google.

It won’t provide your team with an exact price, but it offers a general idea of what implementation could cost — and if it aligns with your budget. For example, an expedited SEO audit for a 100-page site could have double the cost of an expedited audit for a 50-page website. In comparison, a larger agency can handle a much higher workload. They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases.