Having an XML sitemap is a plus, and can greatly improve the way search engine spiders crawl and find content on your website. Check out the free Technical SEO Site Audit Checklist to quickly check your own website’s technical SEO performance. By optimizing your website’s content, structure, and technical aspects, SEO helps improve its ranking on search engines. A higher ranking leads to more visibility and traffic, which can translate into more leads and sales. This can be achieved through several tactics, such as keyword research, on-page optimization, technical optimization, and link building. Ranking is the process of determining the order in which web pages are displayed in search engine results pages (SERPs).

Creating Friendly URLs in WordPress

They will be ranked as high, medium, or low based on how competitive the keyword is in the Google Ads platform. Domain authority has to do with how well-known your website (and brand) is to the public. Nike.com, for example, because it’s one of the top brands in the world. If you want to see what kind of websites are currently linking to your own, you can use Google’s Search Console or Ahrefs.

Top AI Search, SEO & Content Trends To Prioritize In 2025

Fannit also has a stellar reputation for developing traffic-boosting SEO content, which is why we’ve included Fannit on this list of the best SEO services. While WebFX offers monthly SEO plans, don’t expect a one-size-fits-all approach to SEO. Instead, WebFX creates a personalized strategy for every website it optimizes. WebFX uses the acronym “R-O-C-K-E-T” to describe its six-step, tech-enabled approach to creating a custom SEO roadmap for your website.

Let’s say a swimming pool business is trying to rank for “fiberglass pools,” which receives 110,000 monthly searches. This short-tail keyword can represent the overarching topic for creating their content, but the business will also need to identify a series of related keywords to include in their content. For example, they could opt to use the “fiberglass SEO Anomaly pool prices” or “fiberglass pool cost” to achieve additional rankings for the overall keyword of fiberglass pools.

They’re the pages that Google and other search engines show in response to a user’s search query. The words and phrases that people type into search engines to find what they’re looking for. If search engines can’t crawl or index your site properly, your other efforts might go to waste. After ensuring proper crawling and indexing, focus on user experience factors such as page speed, website security, and mobile-friendliness.

• But you can also create one using a tool like XML Sitemaps Generator.
• The goal is to establish your business as the trusted source of local information, particularly in areas where you have unique expertise and experience.
• Understanding how search engines work and staying attuned to the factors influencing their processes can help you adapt your SEO strategy as search algorithms evolve.
• While it isn’t technically SEO, it still has a positive influence on your search ranking.

Pages most likely to satisfy the user appear in the first positions of the organic results. Remember that search engines don’t read a page like a human, so they look for signals to determine what a page is about. SEO Is Good For The Social Promotion of Your Website – People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels. According to studies, more than 70% of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS).