If you don’t use SEO, you’re unlikely to rank prominently for relevant terms. This limits your ability to reach new prospects and persuade them to convert. However, organic results tend to have higher click-through rates because users often trust them more than ads. Organic results can also generate sustained traffic at little to no ongoing cost. Paid results don’t always appear on search engine results pages (SERPs).

SEO And Digital Marketing

• A really good one is lead conversion rate because sales can’t necessarily completely own that in isolation, neither can marketing.
• Webpages that are created to rank in search engines for specific keywords only for the purpose of redirecting users who click on that page to a different website.
• On-page SEO is everything you can do on the website – from the optimization of content through technical aspects.
• You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy.

It’s equally important to note that internal links are not just for navigation; they provide search engines with contextual signals. When linking pages, use descriptive anchor text that reflects semantic keywords rather than generic phrases. SEO is a powerful tool that can define your online presence, organic traffic, and business trajectory. Whether you’re just getting started with SEO or looking to refine your existing strategy, having the proper support can make all the difference.

Lack of compelling content is a common reason why a website doesn’t drive leads. In search engine optimization, content is non-negotiable — you need it to attract, nurture, and convert leads. Use images, from screenshots to graphics to stock photos, to meet search intent and optimize the user experience. Optimize your images with short, descriptive filenames and alt text.

Related Links:

When they do, they usually appear at the top with a “Sponsored” or “Ad” label. Now if you don’t do Search Engine Optimization (SEO), let’s say your website ranks at rank 45 in the Google Search results, SEO Anomaly resulting in 100 unit conversions. Now, on the other hand, the website ranking in the 1st position on Google Search for the same product has a conversion rate of 10,000. So if you think about it, you are losing around 9,900 potential customers just because you are not on the 1st position. Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites.

SEO Terms Every Beginner Should Know

Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. Keyword Research is an important step in understanding what the user is searching. SEO is free, but it requires time and effort to implement effectively. Paid tools and services, such as keyword research tools, analytics platforms, and professional consulting, can also assist with SEO.